The
Basic Attention Token (BAT) was created by the co-founder of Mozilla and
Firefox, Brendan Eich, to improve the security, fairness, and efficiency of digital advertising through blockchain technology. It is the native token of the Brave web browser built
on top of Ethereum (ETH).
Note: Brendan
Eich also created JavaScript 😮. So you can imagine now how
important it is.
There are three different entities in the world of market:
Audience
Content Publishers
Advertisers
Now a days everyone
is using ad blocker in the browser so it is not beneficial for the advertisers
to pay for ads to Google or some other company when they know that ads will be blocked
by the user.
So now what
to do?
Here Brave
comes.
Brave gives audience
some rewards for watching the ads and in this process no data stealing is done.
Data is not
sent to the advertisers or the one who publish ads.
So now
advertisers are aware that, yes someone is there who is watching our ads and
BAT helps for all three entities equally.