What is BAT?

 

The Basic Attention Token (BAT) was created by the co-founder of Mozilla and Firefox, Brendan Eich, to improve the security, fairness, and efficiency of digital advertising through blockchain technology. It is the native token of the Brave web browser built on top of Ethereum (ETH).

 

Note: Brendan Eich also created JavaScript 😮. So you can imagine now how important it is.

 

There are three different entities in the world of market:

Audience

Content Publishers

Advertisers

Now a days everyone is using ad blocker in the browser so it is not beneficial for the advertisers to pay for ads to Google or some other company when they know that ads will be blocked by the user.

So now what to do?

Here Brave comes.

Brave gives audience some rewards for watching the ads and in this process no data stealing is done.

Data is not sent to the advertisers or the one who publish ads.

So now advertisers are aware that, yes someone is there who is watching our ads and BAT helps for all three entities equally.